About me
Jonathan Quijano Calilong is the founder and driving force behind NAF Scents Shop, a local fragrance brand built on passion, creativity, and accessibility. With a deep appreciation for how scent shapes identity and confidence, Jonathan set out to create perfumes that allow people to express who they are—without the high price tag often associated with quality fragrances.
What began as a small venture fueled by curiosity and hands-on learning has grown into a brand trusted by customers who value long-lasting scents, thoughtful blends, and honest craftsmanship. Jonathan is actively involved in the development of NAF Scents, from selecting fragrance profiles to overseeing quality and customer experience. His approach combines experimentation with feedback from real users, ensuring each product reflects both artistry and practicality.
How it all started?
NAF Scents Shop began from a simple passion for fragrance and self-expression. Its founder, Jonathan Quijano Calilong, was inspired by the way scent can influence mood, confidence, and personal identity. What started as a personal curiosity—mixing and experimenting with fragrances for friends and family—quickly grew into something more meaningful.
Jonathan noticed that many quality perfumes were either too expensive or inaccessible for everyday buyers, so he set out to create an affordable alternative without sacrificing quality. With dedication, creativity, and hands-on learning, he began developing his own blends, focusing on balance, longevity, and uniqueness. Early feedback from friends and customers was overwhelmingly positive, encouraging him to expand beyond small batches.
From modest beginnings and grassroots word-of-mouth support, NAF Scents Shop opened an online shop to reach a wider audience. Through commitment to customer satisfaction, consistent quality, and a growing community of loyal buyers and resellers, the business evolved into a recognized name in local online fragrance retail. Today, NAF Scents Shop continues to grow, fueled by creativity, customer trust, and a passion for affordable, high-quality scents.
500+
10
Years of experience
Happy clients
Our Mission
Our mission is to provide high-quality, affordable fragrances that allow individuals to express their identity with confidence. We are committed to crafting well-balanced, long-lasting scents while delivering honest service, consistent quality, and a satisfying customer experience. Through innovation and accessibility, we aim to make premium-inspired fragrances available to everyone.
Our Vision
Our vision is to become a trusted and recognizable local fragrance brand known for creativity, reliability, and value. We aspire to build a strong community of customers and resellers who share our passion for scent and self-expression. As NAF Scents Shop grows, we envision expanding our product line, strengthening our online presence, and empowering aspiring entrepreneurs—while staying true to our core values of quality, affordability, and customer trust.